Everyday Elegance, Woven with Intention
We grew up in a home where beauty wasn't saved for special occasions.
Our mother wore her sarees with quiet pride not just to weddings or celebrations, but on regular mornings. She dressed up to go to the market, to attend school meetings, or even just to sit by the window with her cup of coffee and the day's newspaper.
Her sarees weren't extravagant. But there was something intentional about how she chose them, how she paired her blouses, how she gently adjusted the pleats. It was never hurried. Never careless. Dressing was her way of greeting the day of moving through it with grace.
We didn't always understand it as children. But over time, we began to see it for what it was: a gentle kind of dignity. A belief that how we show up even in life's smallest moments matters.
As sisters, we've carried that sensibility with us. Though our paths led us into architecture and law, that sense of everyday beauty never left. Eitara is our way of honoring it. Of creating embroidered dresses that feel special even when there's no occasion. That celebrate softness, detail, and care not for the world to see, but for how they make you feel.
Eitara is for women like our mother who didn't wait for a reason to wear something beautiful. Who made every day worthy of a little ceremony.
Because elegance isn't occasional. It's a way of being.